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我们为什么要买东西？谁让这个世界变得无节制消费？他们如何做到这一点？调查记者雅克•佩雷蒂审视了无节制消费潮流背后的机制，得出了答案。原来，使这个世界变得无节制消费的元凶，并不是人们普遍认为的广告员和市场推广员，而是这诸多因素背后那些首先改变产品然后改变我们的人们。纪录片表明，长久以来，制造商都梦想着在消费者大脑中植入“升级”观念，从而让无限消费成为现实。他们首先瞄准未被开发的儿童市场，学习应用向儿童销售的方法，从而增加向成年人的销售。但是，那头最肥的能够带来现金的奶牛却来自恐惧——通过挖掘消费者的恐惧，制造商发现了一个对健康和安全产品有巨大需求的世界。。American psychologist John Holden arrives in London to participate in a symposium aiming to expose witchcraft and devil-worship as a fraud, with attention centered on a cult run by a Julian Karswell. Debarking his plane, Holden learns that the symposium leader, Henry Harrington, has suddenly died and he is now in charge. What only the audience knows is that Harrington was clearly killed by a demon, apparently summoned by Karswell to avenge his persecution. Despite both threatening and cajoling behavior by Karswell, Holden determines to proceed, though the only cult member willing to talk about his experiences is in a prison psychiatric ward, catatonic after allegedly killing yet another cult member. However, Harrington's niece, Joanna, believes, based on her uncle's notes, that Karswell may indeed have some satanic powers derived from an ancient tome in an obscure language which he has been able to translate, and attempts to warn the skeptic Holden. Karswell's mother also attempts to warn Holden off. However, the thing which begins to most get to Holden are the occasional, but mounting, sensory and mental disturbances he begins experiencing after an encounter with Karswell, and the discovery that, during this encounter, Karswell secretly slipped a slip of parchment with a curse in runic symbols on it into Holden's belongings, a parchment identical to one Harrington recorded having had passed to him in a similar manner shortly before his death... [N.B. Holden at no point stays at the Karswell estate].。